Privacy Policy

Version 1.0, December 2019

When you write a review on Inspiru or otherwise use our Website, we collect and process personal data about you. This document helps you understand what personal data we collect about you, how we collect it, what we use it for, and what rights you have regarding your personal data.

When we talk about "Inspiru," "we," "us" or "our," we mean Inspiru and our affiliates. We also use "Policy" to refer to this Privacy Policy and "Website" to refer to our applications.

Inspiru is the entity responsible for processing your personal data.

1. Personal data - what we collect and what we use it for

1.1 Master data

When you create a profile or write your first review on the Website, we will automatically generate a personal account for you on Inspiru ("Account") and collect the following personal data about you (the "Master Data"):

You can choose to add further personal data to your profile. The additional data you can add is a profile description, photo, gender, city, and language. This additional information will be part of your public profile and will also be part of the Master Data.

Inspiru is an open review platform and when we display your reviews we will connect it to your profile so that people can see who wrote the review. Therefore, please be aware that depending on the information you add to your profile and the username you choose, you may or may not be anonymous.

1.2 Information in reviews and ratings

When you write a review about a company, we collect the information you put in your review. This includes:

1.3 Information about views, likes and how useful your review is for others

When you write a review on our Website, people can show that they find your review useful, for example by "liking it" and we collect this information. We also collect information about how many people read your review. We don’t track the identities of people who aren’t logged in and read the reviews, but we do collect data on the number of consumers who read your review. If you "like" another person’s review we will also collect that information.

1.4 Notifications

If you notify us about a review that you believe violates our User Guidelines, then we collect the information you provide in your notification to us. This can include which review you notified us about, the reason for your notification, the date of your notification, etc.

1.5 Information from other services, including social networks like Facebook

You can connect your Inspiru profile with your profile on social networks, e.g. Facebook, and Google+ ("Social Network(s)"). When you use this option we automatically collect selected information about you from your Social Networks. The information we collect depends on what information you have made available on those Social Networks and your privacy settings for sharing such information on the Social Networks. Depending on your settings and selection, we will collect the following information:

When you make a request to connect your Inspiru profile with a Social Network profile, you will be informed about which information we will collect from the Social Network in question. You will receive this information before your request is carried out.

You can choose to disconnect your Social Network profile from your Inspiru profile via your Account. At this point, Inspiru will remove your Social Network unique ID, and disconnect/revoke Inspiru from your Social Network.

1.6 Cookies

Our Website uses cookies for authentication. Cookies identify your computer or device rather than you as an individual user.

1.7 Your IP address, browser settings and location

When you visit the Website, we register your computer’s IP address and browser settings. The IP address is the numerical address of the computer used to visit the Website. Browser settings can include the type of browser you use, browser language, and time zone.

We collect this information so that we can trace the computer used in cases of misuse or unlawful actions in connection with visits to or use of the Website. We also use the IP address to approximate your location (at city level) and so that we know which sets of our Terms & Conditions apply to your use of our Website.

1.8 Newsletters and digest emails

We collect the information you provide us with when you subscribe to receive our newsletters, digest emails or similar (we collect your name, email address and newsletter preferences). If you no longer wish to receive our newsletters, digest emails or similar, you can unsubscribe by logging into your Account and changing your email settings or you can contact us here(Link).

1.9 For what purposes do we use your personal data?

We will use the information you provide to us to:

We will also use the information in other ways for which we provide specific notice at the time of collection.

1.10 On what legal basis do we process your personal data?

We need to process your personal data in order to:

Some of these grounds for processing your personal data overlap, so there may be several reasons which justify us processing your personal data.

In those limited circumstances where you have expressly given your consent to us to process your personal data (see Article 6.1.a of the GDPR), for example, when subscribing to our newsletters, you are free to revoke your consent at any time. However, please be aware that we may have the right to continue to process your information if it can be justified on one of the other legal bases mentioned above.

You have the right to object to how we process your personal data or ask us to restrict the processing.

If you would like more information about our legal basis for processing your personal data, please contact us here.

2. Disclosure of personal data

2.1 Disclosure of personal data on the Website

We are an open review platform and we share your review on our Website so that others can read about your experience with a specific company. When you write a review, we will disclose your review, your username, your location and country and other information you have chosen to connect with your public profile. Remember that if you have selected to use your name as your username, this can reveal your identity in full or in part - unless you use a pseudonym.

We recommend that you exercise care in deciding which information to make available for disclosing on the Website and be aware that depending on the level of information provided, you may or may not be anonymous.

Master Data and other information

When you write a review on our Website and create an Account, your username, review, photo, location and the number of reviews you have written will be visible on the Website. The companies you review can also receive information about your review.


When you write a review on the Website, we use your computer’s IP address (see 1.7 of this Policy, above) to approximate your location to the nearest city. This information is made available to other users of the Website.

Reviews you found useful

When you find other reviews useful (by "liking" them), other users of our Website can see the review(s) you "liked".

Social Networks

If you connect to a Social Network, information such as your email will be collected from your Social Network profile and used to identify you on the Website. Subject to your privacy settings and the level of information available from the Social Network, users of the Website can use this information to identify which reviews you have written.

Other people on Inspiru cannot see your Connections from Social Networks.

2.2 Disclosure on services to which you connect your profile

If you choose to connect your Inspiru profile with your profile on a Social Network, information and reviews provided by you on the Website or data compiled by us about your use of the service on the Website (e.g. the number of reviews you have written) will be shared with and displayed in connection with your profile on the Social Network and will be subject to the privacy policy of the Social Network.

2.3 Disclosure to other services, websites and companies

One of Inspiru's main goals is to increase the exposure and availability of reviews on the Website. We therefore permit other services to show reviews created on the Website. This increases the potential audience for your reviews.

The categories of third party services and companies who can show your review(s) together with your public user profile are:

Once you submit your review, it is published on the Website. This means that the following information is disclosed:

If you write a review on Inspiru in response to an invitation sent by a company via our review invitation services, the company who sent you the invite will be able to link your review with the invitation.

If we need to verify your review, we will contact you and ask for documentation that shows that you have had a buying or service experience with the company you reviewed. We therefore recommend that you keep such documentation for 12 months from the date of your review.

We do not share the documentation you send to us with the reviewed company. However, if you have a reference number or order ID, we may pass that on to the company, unless you ask us not to.

2.4 Other disclosures

In addition to the above, we disclose your personal data to the following parties and in the following circumstances:

3. Data controller

3.1 Information for which we are the data controller

We are the data controller of the Master Data you enter to create and maintain your profile, which includes but is not limited to your name, email address and location, as well as the registration of your IP address.

We are also the data controller of the information which is disclosed to other services (see 2.3). Denmark’s data protection laws govern our collection of your data.

3.2 Information for which you are the data controller

You are the data controller for the content you choose to disclose on the Website, and for the personal data disclosed when you connect your Social Network profile(s) with your profile on the Website.

4. Links to websites

Our Website contains links to other websites. Our inclusion of such links does not imply that we endorse those websites. We do not control the content of those third party websites and assume no responsibility for the third party or their policies or practices.

We encourage you to review the privacy policies for these third party websites because their procedures for collecting, handling and processing personal data will be different from ours.

5. Data processors and transfer of personal data outside the EU

We use external companies to maintain the technical operation of the Website and our services. These companies are data processors for the personal data for which we are the data controller. By accepting this Policy, you agree that we may also allow the data for which you are the data controller to be processed by these data processors.

We have data processing agreements in place with the data processors and it follows from these agreements that they must act solely in accordance with our instructions. By accepting this Policy, you authorize us to instruct the data processors to process data in accordance with the Policy and for the purposes of using the Website.

The data processors have taken reasonable technical and organizational measures to protect against the information being accidentally or illegally destroyed, becoming lost or deteriorating, and to protect against the information being disclosed to unauthorized persons, being misused, or in other ways being processed in violation of data protection laws.

On your request – and possibly in return for remuneration at the data processors' applicable hourly rates at any time for such work – the data processors must supply you with sufficient information to demonstrate that the above-mentioned technical and organizational safety measures have been taken.

6. Data retention

We keep the Master Data and other personal data you provide, including your reviews, for as long as you have an Account or as needed to provide you with our services. If you choose to delete your Account please note that all your reviews will also be deleted. We will delete this information upon your request and we will only save a log with the following information: your name, email address and the date of the deletion of your Account. We will keep the log for 3 years. All other information will be deleted.

If you only use our Website for searching for reviewed companies, we will retain your information and keep your Account open until you decide to close your Account. In some cases, even if you close your account, we then choose to retain certain information (e.g. visits to our Website) in an anonymized or aggregated form.

7. Security measures

We use reasonable organizational, technical and administrative measures to protect your personal data within our organization and we regularly audit our system for vulnerabilities. However, since the internet is not a 100% secure environment, we cannot ensure or warrant the security of the information you transmit to us. Emails sent via the Website may not be encrypted, and we therefore advise you not to include any confidential information in your emails to us.

8. Cookies

The Website uses cookies and similar technologies ("Cookies"). By using our Website, you accept that we use Cookies as described below.

8.1 What types of Cookies do we use?

Cookies are small pieces of information that the Website places on your computer's hard disk, on your tablet or on your smartphone. Note that HTML5 introduced Web Storage that has a similar nature to Cookies, and that we therefore consider that as a Cookie in the following.

Cookies contain information that the Website uses to make the communication between you and your web browser more efficient. Cookies identify your computer or device rather than you as an individual user.

We use session cookies, persistent cookies, HTML5 sessionStorage and HTML5 localStorage session cookies and HTML5 sessionStorage objects are temporary in nature and are deleted when you exit your web browser. Persistent cookies are permanent in nature and are stored and remain on your computer until they are deleted. Persistent cookies expire or auto delete after a certain period of time, which is set per cookie, but are renewed each time you visit the Website. HTML5 localStorage objects are permanent in nature and remain on your computer until they are deleted.

8.2 What do we use Cookies for?

We use Cookies for:

Monitoring Website performance and your use of our Website

Monitoring the performance of the Website, our applications and how you use our Website.

Authentication and improving the functionality of our Website

Optimizing your experience with the Website, which includes remembering your username and authentication when you return to the Website and remembering information about your browser and preferences (e.g. which language you prefer).

Connecting you to Social Networks

We give you the option of connecting with Social Networks, such as Facebook.

Quality assurance

Ensuring the quality of reviews and to prevent misuse or irregularities in connection with writing reviews and using the Website.

Targeted advertisements

Displaying relevant advertisements on the Website, including interest-based advertisements, which we believe are of interest to you. We use third parties to provide these advertisements when you visit the Website and other websites. These third parties may use Cookies alone or in conjunction with web beacons or other tracking technologies to collect information about your use of our Website and other websites.

8.3 Third party Cookies

Third party Cookies are set by third party websites – not our Website. When you visit our Website, the following third party Cookies may be set:

8.4 Deletion of cookies

You can delete the cookies already on your device. You can typically delete cookies from the Privacy or History area, available from the Settings or Options menu in the browser. In most browsers, the same menu can be reached through the Ctrl+Shift+Del keyboard shortcut or Command+Shift+Del if you're on a Mac.

If you do not accept Cookies from our Website, you may experience inconvenience in your use of the Website, and you may be prevented from accessing some of its features.

9. Access and insights into the personal data we have about you

If you have an Account on Inspiru, you can log in to your Account and see what information we have about you, including your reviews, and why we have that information.

10. Download your personal data (data portability)

If you have a user profile on Inspiru, and would like a copy of the personal information you have provided to us, as well as your pictures and reviews, please contact us here.

11. Correction and deletion of your personal data

If any of the Master Data or other personal data that we have about you in our capacity as a data controller is incorrect or misleading, you can correct most of the information yourself via your Account. We recommend that you make any the correction(s) yourself. Otherwise, you are welcome to ask us to assist with correcting your information.

You may at any time correct or delete any content and personal data on the Website for which you are the data controller (see 3.2). If your personal data changes, or if you no longer wish to appear on the Website, you can update or delete the information by logging in to your Account.

If your Account is deleted, all the data associated with your Account will be deleted, including your Master Data and reviews on the Website.

We reserve the right to block access to your Account and/or delete it if the Account or the content associated with your Account or your review(s) on the Website is, in our assessment, discriminating, racist, sexually oriented, unethical, threatening, offensive, harassing or otherwise violates applicable laws, third party rights or our User Guidelines, or is inconsistent with the purpose of the Website. If we block access to or delete your Account, we will inform you of the reason for blocking or deleting your Account by sending an email to the address you provided when you created your Account.

12. Other rights

In addition to the rights set out above concerning your personal data, you also have the following rights:

In some circumstances, these rights may be limited or conditional. For example, whether or not you have the right to data portability in a particular case depends on the specific circumstances of the processing activity.

13. Children’s information

Our Website is not intended for children. If you become aware that a child under the age of 15 has provided us with their personal data, please contact us.

14. Our Data Protection Officer

We have a Data Protection Officer (DPO). If you have any questions about the data processing activities performed by us, you are welcome to contact our DPO  here.

15. Changes to this Policy

We reserve the right to make changes to this Policy. The date shown at the start of this Policy indicates when it was last revised. If we make material changes to it, we will provide notice through our Website, or by other means, to give you the opportunity to review the changes before they come into effect. If you object to our changes, you can close your account. Your continued use of our Website after we publish or send a notice about the changes to the Policy will mean that you accept and agree to the updated Policy.

16. Contact information and where to send questions or complaints

If you have questions or concerns about our Policy, how we process your personal data, or would like us to correct your personal data, feel free to contact us  here.

If contacting us does not resolve your complaint, you have further options, for example you may always lodge a complaint with a data protection supervisory authority, e.g. The Danish Data Protection Agency.